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Marketing and Site Promotion
In order for your Web presence to succeed you need to look at your long term marketing strategy on the Internet. What do you hope to accomplish with your Web site? What are your short and long term objectives? Digital VooDoo will help you plan your strategy and guide you through the most effective ways to achieve your goals. Here are some of the most important steps in promoting your Web site on the Internet:
Search Engine Registration
All too often, Web sites go online and nobody knows about it! Successful publishing involves registering your Web site with the major search engines, as well as with many smaller specialized directories. Regular re-submission is also required to maintain good placement on the various search engines.
Promotion Outside the Internet
Both your Web site and E-mail addresses should appear on all your organisation's literature, from business cards and letterheads to advertisements. This gives people the opportunity to visit your site and to send e-mail as well.
Banner Advertising
This is an increasingly popular form of advertising, but it can be also very expensive. Banners are seen extensively in search engines and sites with high access rates. Costs vary and are based on the amount people visiting the site (hits).
News Groups
Unlike the rest of the Internet, Newsgroups do not handle blatant advertising too well. They are used primarily as bulletin boards for specific interests. If you offer specific information on a subject, without being overtly commercial, a link to your organisation's Web site can be included.
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